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line 4791

Marketing Dienstleister

Steigerung der Datenqualität für Marketing Dienstleister

Wir erhöhen die Qualität Ihrer Kundenkommunikation

Marketing Dienstleister leben vom Dialog. Um einen Dialog zu führen braucht es einen ersten Kontakt. Die Kontaktinformationen bekommen Marketingexperten von ihren Kunden. Jedoch genügt die Qualität der erhaltenen Daten oft nicht den Ansprüchen einer zielführenden und erfolgreichen Kommunikation. Unvollständige Angaben, falsche Einträge bedingt durch ähnlich klingende Namen oder mehrfach angelegte Einträge sind nur einige Beispiele die dazu führen, dass Marketingkampagnen nicht den erwarteten Erfolg mit sich bringen. Eine Investition in die Stammdatenpflege ist die Basis und der Schlüssel zum Erfolg für ein erfolgreiches und professionelles Kundendialog Marketing. Wenn Sie der Meinung sind Ihren Gewinn sowie Ihre Unternehmensreputation durch die Steigerung der Qualität der Stammdaten zu erhöhen, dann sind wir genau der richtige Partner mit dem Einsatz unserer Datenveredelung.

Einsatz des Datenveredelungs-Toolset

Um erfolgreich Online bzw. Offline Kampagnen durchzuführen ist es notwendig einen sauberen Stammdatensatz, auch Master Data genannt, zu pflegen und zu verwalten. Marketing Unternehmen haben die Herausforderung regelmäßig von deren Kunden neu gelieferte Stammdatensätze mit den Bestandsdatensätzen abzugleichen.
LingRep DQT Overview
Genau hier setzt das Datenveredelungs-Toolset von econob an. Neudatenbestände werden in einer ersten Phase der Normierung gezielt verbessert. Dabei wird jeder Datensatz einzeln geprüft, vereinheitlicht, standardisiert, bereinigt und erweitert. Fehlererkennungen und Richtigstellungen werden durchgeführt, sowie neue Informationen (zB. fehlende Postleitzahl) abgeleitet, angereichert und bei Mehrdeutigkeit vorgeschlagen. In der zweiten Phase werden die normierten Neudatenbestände mit den Bestandsdaten abgeglichen und auf Dubletten (doppelte Einträge) geprüft. Das Ergebnis beider Phasen führt zu einen langfristig gut gepflegten Stammdatensatz bzw. einer sauberen Master Data.

Ihr Mehrwert auf einen Blick

  • Verwalten eines sauberen Stammdatensatzes für jeden Ihrer Kunden
  • Rechtskonformität, DSGVO
  • Erhöhte Kundenzufriedenheit, -vertrauen und -reputation
  • Steigerung der Konvertierungsrate und damit einhergehend den Gewinn
  • Vermeidung unnötiger Ausgaben und Kosten (zB. Mehrfachversand von Postwurfsendungen)

Unser Angebot – der Datenqualitäts-Check

Machen Sie sich ein Bild von der Qualität Ihrer Stammdaten. Wir bieten Ihnen dazu unseren Datenqualitäts-Check an. Dazu kommen wir zu Ihnen und prüfen Ihr Qualitätspotential. Als Ergebnis erhalten Sie eine Auswertung über den Ist-Zustand Ihre Daten. Der Datenqualitäts-Check liefert Ihnen die Entscheidungsbasis für weitere nächste Schritte!

Wir haben noch nie einen solchen Riesenschritt in Datenqualität für unsere Kunden gemacht – und das in so kurzer Zeit!
CEO Martin Sorf, W1 OMNICHANNEL MARKETING GMBH


Wir unterstützen Sie gerne gemäß – better data, insights, business

Haben Sie Fragen zum Master Data Management oder zur Stammdatenpflege im Fachbereich Marketing Dienstleistung oder zu unserer Datenveredelung? Wir schätzen Ihre Kontaktaufnahme!
Kontaktieren Sie uns einfach über unser Kontaktformular oder telefonieren Sie gleich mit unseren Experten unter +43 650 42 55 624.

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